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flag Asda limits online purchases to 10 items per product to ensure fair access during the holidays.

flag Asda has introduced purchase limits on many products to ensure fair access during the holiday season, restricting most online orders to 10 units per item, with some exceptions like 24 bottles of certain milk sizes or 24 baguettes. flag Limits also apply to festive items, fresh produce, and medicines such as aspirin and ibuprofen, which are capped at two packets per order. flag The policy, aimed at preventing bulk buying and maintaining stock availability, affects millions of shoppers as Asda fulfilled 39 million online orders in the past year.

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