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Twelve celebrities design gingerbread biscuits for charity, with sales supporting UK children; proceeds from nationwide retail sales begin Nov. 14.
The BBC has revealed the cast for its 2025 Christmas special of The Celebrity Apprentice, featuring 12 celebrities including AJ Odudu, Angela Scanlon, Rob Rinder, and Paralympian Kadeena Cox.
Competing in Lapland, they will design and market gingerbread biscuits for BBC Children in Need, creating jingles and ads before pitching to retailers.
This marks the first time the public can purchase the contestants' creations, with biscuits available nationwide starting November 14 at major retailers including Tesco, Asda, Boots, and Amazon.
Proceeds will support children and young people across the UK.
Lord Alan Sugar emphasized the heightened stakes due to real-world sales pressure, and the two-part series will air on BBC One and iPlayer later in 2025, though no specific date has been set.
Doce celebridades diseñan galletas de jengibre para la caridad, con ventas que apoyan a los niños del Reino Unido; los ingresos de las ventas minoristas en todo el país comienzan el 14 de noviembre.