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The MPA says Meta's use of "PG-13" on Instagram is misleading and not authorized.
The Motion Picture Association has sent a cease-and-desist letter to Meta over its use of the "PG-13" label for Instagram teen content, calling the practice misleading and false.
The MPA, which oversees film ratings through a human-reviewed process, argues that Meta’s automated system does not meet the standards for official PG-13 certification.
Meta says it used the term as a reference point to help parents understand content boundaries, not as a formal endorsement, and maintains its use falls under fair use.
The dispute highlights tensions over how tech companies apply established cultural labels in digital spaces.
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La MPA dice que el uso de "PG-13" en Instagram por parte de Meta es engañoso y no está autorizado.