McDonald’s Q3 sales rose 3.6% globally, driven by value deals and popular Snack Wraps, but earnings missed forecasts amid economic pressures.

McDonald’s third-quarter global same-store sales rose 3.6%, slightly exceeding expectations, driven by the successful return of the $2.99 Snack Wraps and expanded value promotions like Extra Value Meals. U.S. same-store sales increased 2.4%, supported by strong demand for affordable options amid ongoing economic pressure, particularly among lower-income consumers. Despite a 1% rise in net income to $2.28 billion, adjusted earnings of $3.22 per share fell short of the $3.33 forecast, partly due to $15 million in September promotional costs and $75 million projected for the fourth quarter. The company continues to absorb costs to support franchisees, while value-focused competitors like Taco Bell saw strong growth, reflecting broader consumer caution.