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flag Diageo cut its annual forecast due to weak U.S. and Chinese demand, economic uncertainty, and higher costs.

flag Diageo has lowered its annual sales and profit forecast due to weak demand in the U.S. and China, citing economic uncertainty, shifting drinking habits, and reduced business spending on premium spirits. flag Currency fluctuations and supply chain issues further pressured margins. flag The company is implementing cost controls and adjusting marketing efforts, though it maintains its long-term growth strategy, focusing on emerging markets and premium brands. flag This marks the second forecast cut this year.

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