Chinese ag-tech firm Yimutian acquires e-commerce company Xunxi in deal to expand into B2B2C model.

Yimutian Inc., a China-based agricultural tech firm, has agreed to acquire 100% of Ningbo Xunxi Technology, a tech-driven e-commerce operator, using cash and stock. The deal, pending regulatory approval, is set to close in early 2026 and aims to transition Yimutian from a B2B model to a B2B2C ecosystem. Xunxi, backed by former Alibaba and NetEase executives, serves over 200 clients, operates a platform with 250,000 SKUs and 2 million members, and achieved $1.4 million in sales in its first month via Bank of Ningbo’s “Better Life Mall,” projected to generate $49 million in 2025. Lei Chen, Xunxi’s co-founder and former Xianyu president, will join Yimutian as Vice President of Retail Business. The acquisition is expected to strengthen Yimutian’s supply chain, diversify revenue, and expand its role in China’s agricultural digital economy.