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Yum Brands is reviewing strategic options, including a possible sale, as Pizza Hut faces declining U.S. sales amid changing consumer habits.
Yum Brands, Pizza Hut’s parent company, announced a formal review of strategic options, including a potential sale, amid ongoing struggles in the U.S. pizza market.
While Pizza Hut saw a 2% rise in international sales and maintains nearly 20,000 locations globally, its U.S. sales declined 7% in the first nine months of 2025 due to shifting consumer preferences toward delivery and fast pickup, outdated dine-in formats, and increased competition.
The review, which has no set timeline, follows similar industry shifts, including Denny’s recent acquisition and transition to private ownership.
Yum Brands’ shares rose nearly 7% on the news, supported by strong performance from KFC and Taco Bell.
Yum Brands está revisando opciones estratégicas, incluida una posible venta, ya que Pizza Hut enfrenta una disminución en las ventas estadounidenses en medio de cambios en los hábitos de los consumidores.