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flag UK Christmas shopping scams rise 11% in 2025, with AI-faked listings causing average £452 losses.

flag Brits are facing a surge in Christmas shopping scams, with purchase fraud rising 11% year-on-year from January to September 2025, according to TSB. flag Victims lost an average of £452 per incident, as scammers use AI to create personalized, urgent-sounding fake listings on social media for items like electronics, toys, concert tickets, vehicles, and pets. flag Experts warn that fraudsters exploit holiday pressure and emotional appeals, urging consumers to verify sellers via official websites, avoid unsolicited offers, and remain skeptical of deals that seem too good to be true.

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