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Hyundai explores reducing intrusive driver aids in response to complaints, aiming to boost trust and competitiveness.
Hyundai Australia is exploring ways to reduce or make optional intrusive driver assistance features like constant beeping, aggressive lane-keeping, and attention monitoring, following widespread driver complaints.
While safety-focused systems like emergency braking are valued, overly sensitive alerts and frequent nudging have led many to disable them, reducing their effectiveness.
The company has already introduced mute options and shortcut buttons in its 2025 Palisade Hybrid.
CEO Don Romano said offering a less intrusive experience could help Hyundai stand out, especially as Chinese automakers expand in the market.
Despite regulatory and safety rating requirements, Hyundai may shift toward activating alerts only during real emergencies to improve driver trust and safety outcomes.
Hyundai explora la reducción de ayudas al conductor intrusivas en respuesta a las quejas, con el objetivo de impulsar la confianza y la competitividad.