Papo’s Bagels' smoked salmon bagel named world’s most popular Deliveroo order in 2025 report.

Deliveroo’s 2025 “Deliveroo 100 Report” named the Classic Bagel from London’s Papo’s Bagels—the smoked salmon, cream cheese, red onion, tomato, and capers combo—as the world’s most popular order. The UK dominated the list with 17 trending items, including viral hits from 7Bone, Crunch, and JENKI, while non-food essentials like Morrisons’ Jason’s Sourdough and Co-op blueberries cracked the top 10. The report highlights growing demand for comfort items during extreme weather and seasonal spikes, such as jewellery sales during Valentine’s Week, underscoring the platform’s shift beyond food to everyday essentials.