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India's smartphone market hit record highs in Q3 2025, driven by festive demand, premium device growth, and Apple's top-five entry.
India's smartphone market grew 5% by volume and 18% by value in Q3 2025, reaching a record quarterly value, fueled by festive demand, discounts, and rising interest in premium devices over ₹30,000, which surged 29%.
Apple entered the top five by volume for the first time with a 9% share, driven by strong sales of the iPhone 16 and 17 series, and became the third-largest iPhone market globally.
The average selling price rose 13%, reflecting a shift toward higher-value devices.
Vivo led shipments with 20%, followed by Samsung at 13%, while iQOO and Motorola saw 54% and 53% volume growth.
MediaTek led chipsets with 46% share.
El mercado de teléfonos inteligentes de la India alcanzó niveles récord en el tercer trimestre de 2025, impulsado por la demanda festiva, el crecimiento de dispositivos premium y la entrada de Apple en el top cinco.