Holiday shopping surge sees 24M new wishes on GoWish, with tech gifts rising in the US and UK.

A surge in holiday shopping is evident as GoWish reports 24 million new wishes added in one month across its UK and US user base, with digital cameras seeing a comeback—especially among girls—while men favor gadgets like AirPods. Women prioritize comfort and home décor, and boys continue to prefer hoodies and streetwear. The data reflects a shift toward tech-driven, individualistic gifts in the UK and US, contrasting with Scandinavian preferences for coziness. GoWish, the second most downloaded app in the US on November 3, 2025, highlights how digital platforms shape gift trends.