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flag AlUla, Saudi Arabia, won top tourism awards for three consecutive years, praised for cultural heritage and sustainable tourism.

flag AlUla, a historic city in northwest Saudi Arabia, has won three top awards at the 2025 World Travel Awards, including Middle East’s Leading Cultural Tourism Project and Middle East’s Leading Festival and Event Destination, marking the third consecutive year it has received these honors. flag The recognition highlights AlUla’s success in promoting sustainable, community-driven tourism centered on its ancient heritage, including the UNESCO-listed site of Hegra and over 200,000 years of human history. flag The city’s blend of cultural immersion, desert landscapes, and events continues to elevate its global profile.

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