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Xinjiang drew 300 million tourists in 2024, doubling 2018 levels, with rising foreign visitation despite restricted access and human rights concerns.
Xinjiang welcomed 300 million tourists in 2024, more than double 2018 levels, generating 360 billion yuan in tourism revenue, with plans to reach 400 million visitors annually by 2030.
The region has seen major infrastructure growth, including over 200 international hotels, and increased Han Chinese presence.
While domestic tourism dominates, foreign visitors are rising, attracted by natural landscapes and a perception of authenticity.
Some travelers report a safe, welcoming environment despite visible security, restricted access to mosques and cultural sites, and limited interaction with Uyghurs.
Human rights groups have documented widespread changes to Uyghur cultural landmarks, mosque closures, and alleged forced assimilation, claims China denies, asserting its policies ensure stability and development.
State media and aligned influencers promote a positive image of Xinjiang.
Xinjiang atrajo a 300 millones de turistas en 2024, duplicando los niveles de 2018, con un aumento en las visitas extranjeras a pesar del acceso restringido y las preocupaciones por los derechos humanos.