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flag Xinjiang drew 300 million tourists in 2024, doubling 2018 levels, with rising foreign visitation despite restricted access and human rights concerns.

flag Xinjiang welcomed 300 million tourists in 2024, more than double 2018 levels, generating 360 billion yuan in tourism revenue, with plans to reach 400 million visitors annually by 2030. flag The region has seen major infrastructure growth, including over 200 international hotels, and increased Han Chinese presence. flag While domestic tourism dominates, foreign visitors are rising, attracted by natural landscapes and a perception of authenticity. flag Some travelers report a safe, welcoming environment despite visible security, restricted access to mosques and cultural sites, and limited interaction with Uyghurs. flag Human rights groups have documented widespread changes to Uyghur cultural landmarks, mosque closures, and alleged forced assimilation, claims China denies, asserting its policies ensure stability and development. flag State media and aligned influencers promote a positive image of Xinjiang.

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