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flag World Athletics chief Sebastian Coe advocates for cross-country running in the 2030 Winter Olympics, citing climate and global appeal, with support from IOC leadership.

flag World Athletics president Sebastian Coe is pushing for cross-country running to join the 2030 Winter Olympics, citing improved winter conditions and broader global appeal, particularly for African nations. flag He notes support from new IOC president Kirsty Coventry and calls for a charter amendment to allow winter sports in the Winter Games. flag Coe also backs moving track and field to the first week of the 2028 Los Angeles Olympics, highlighting LA’s 1984 legacy in innovation. flag Upcoming events like RUN X and the Ultimate Championships in Budapest aim to boost TV appeal and host city benefits.

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