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Iranian entrepreneur Amin Khoshnavaz boosts Iran-China trade via China’s Canton Fair and a bilingual platform.
Iranian entrepreneur Amin Khoshnavaz, a 15-year fixture at China’s Canton Fair, is strengthening trade and cultural ties between Iran and China by connecting Iranian buyers with Chinese suppliers.
He views the fair as a vital hub for business and mutual understanding, likening it to a "university for business."
To overcome language and information barriers, he co-founded the Iran Directory, a bilingual platform offering Chinese-language content on Iranian culture, travel, and business, and is developing a B2B service to support Chinese tourism in Iran.
His company also provides market intelligence and matchmaking services, aiming to deepen cooperation between the two nations despite challenges.
El empresario iraní Amin Khoshnavaz fomenta el comercio entre Irán y China a través de la Feria de Cantón de China y una plataforma bilingüe.