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flag Iranian entrepreneur Amin Khoshnavaz boosts Iran-China trade via China’s Canton Fair and a bilingual platform.

flag Iranian entrepreneur Amin Khoshnavaz, a 15-year fixture at China’s Canton Fair, is strengthening trade and cultural ties between Iran and China by connecting Iranian buyers with Chinese suppliers. flag He views the fair as a vital hub for business and mutual understanding, likening it to a "university for business." flag To overcome language and information barriers, he co-founded the Iran Directory, a bilingual platform offering Chinese-language content on Iranian culture, travel, and business, and is developing a B2B service to support Chinese tourism in Iran. flag His company also provides market intelligence and matchmaking services, aiming to deepen cooperation between the two nations despite challenges.

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