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flag O2 to raise prices for 15.6M UK customers by up to £2.50 monthly starting April 2026, citing a regulatory loophole.

flag O2 plans to raise prices for 15.6 million customers by up to £2.50 monthly starting April 2026, a move that could increase bills by up to 40% despite earlier promises of smaller increases. flag The price hike, tied to inflation and a fixed percentage, exploits a loophole in Ofcom rules that allow mid-contract changes if disclosed in pounds and pence. flag Ofcom expressed disappointment, stressing the need for transparency and fairness, while critic Martin Lewis called the regulatory framework flawed, urging stronger rules to protect consumers from surprise increases and demanding clearer, upfront pricing information.

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