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Maine and NYC lawmakers seek to ban restaurant dynamic pricing, despite no current use, citing affordability concerns.
Maine and New York City lawmakers are pushing to ban dynamic pricing in restaurants, despite no known current use of such models.
The move follows Wendy's 2024 plan to invest in digital menus that could enable time-based price changes, though the company later clarified it was only considering off-peak discounts.
Critics, including progressive politicians and allies of mayoral candidate Zohran Mamdani, argue the practice could unfairly raise prices during peak hours, citing concerns over food affordability and labeling it "halalflation."
However, no evidence shows widespread adoption.
Supporters of the ban frame it as a defense against rising costs, while opponents note that restaurants already use price variations like happy hours and seasonal menus.
Experts urge caution, saying dynamic pricing is voluntary and consumers can choose not to participate, advocating for market-driven solutions over preemptive legislation.
Los legisladores de Maine y Nueva York buscan prohibir los precios dinámicos de los restaurantes, a pesar de que actualmente no se usan, citando preocupaciones de asequibilidad.