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flag Bluesky hits 40M users, tests dislike feature and reply changes to boost engagement and content control.

flag Bluesky has reached 40 million users and is testing a private "dislike" feature to help personalize feeds by reducing unwanted content, along with a "social proximity" system that prioritizes replies from users with existing interactions. flag The platform is also redesigning the reply interface to require viewing full threads before responding and improving detection of toxic content. flag These updates aim to foster more thoughtful engagement and give users greater control over their experience, though concerns remain about potential filter bubbles and moderation effectiveness.

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