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Asda's 2025 Christmas ad features a budget-savvy Grinch to promote low prices amid the cost of living crisis.
Asda launched its 2025 Christmas ad featuring the Grinch, reimagined as a budget-conscious shopper skeptical of holiday costs, in a 90-second social media debut and 60-second ITV1 airing.
The campaign, tied to the 25th anniversary of the Grinch movie, highlights Asda’s low prices and value offerings, aiming to bring festive joy to families facing financial strain.
Filmed in East London with real staff and original music, it blends humor and warmth, promoting the “That’s Asda Price” message across TV, digital, and in-store platforms.
The ad underscores Asda’s focus on affordability amid the cost of living crisis and supports the Asda Foundation’s £3 million donation effort.
El anuncio de Navidad 2025 de Asda presenta a un Grinch con conocimientos de presupuesto para promover precios bajos en medio de la crisis del costo de vida.