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flag Asda's 2025 Christmas ad features a budget-savvy Grinch to promote low prices amid the cost of living crisis.

flag Asda launched its 2025 Christmas ad featuring the Grinch, reimagined as a budget-conscious shopper skeptical of holiday costs, in a 90-second social media debut and 60-second ITV1 airing. flag The campaign, tied to the 25th anniversary of the Grinch movie, highlights Asda’s low prices and value offerings, aiming to bring festive joy to families facing financial strain. flag Filmed in East London with real staff and original music, it blends humor and warmth, promoting the “That’s Asda Price” message across TV, digital, and in-store platforms. flag The ad underscores Asda’s focus on affordability amid the cost of living crisis and supports the Asda Foundation’s £3 million donation effort.

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