Prime Minister Sanae Takaichi’s public use of a $1,156 Hamano bag and pink pen sparked a nationwide shopping frenzy, selling out both items.

Prime Minister Sanae Takaichi’s use of a $1,156 Hamano leather tote bag and a pink Jetstream pen has triggered a nationwide shopping craze in Japan, selling out both items and creating a six-month delay for the bag. The 145-year-old brand, Hamano Inc, cited unexpected demand from her public appearances, with only two of eight bag colors remaining in stock as of October 30, 2025. The trend, dubbed the “Sana Craze,” reflects public admiration for her understated style. Meanwhile, Japan reported 12 bear-related fatalities this year, prompting emergency drills and consideration of military support in affected areas. The government also finalized plans for free high school tuition starting in 2026, and Prime Minister Takaichi met with U.S. President Trump in a friendly exchange.