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flag A live prize reveal on Good Morning Britain drew backlash for seeming insensitive to an elderly couple, sparking debate over TV ethics.

flag Viewers of Good Morning Britain criticized a live prize call where presenter Andi Peters informed an elderly couple they won £100,000, calling the interaction awkward and insensitive. flag The couple appeared confused, with the man hanging up twice, and Peters’ loud, joking tone drew backlash. flag Critics said the moment exploited the participants’ vulnerability for entertainment, sparking debate over televised prize reveals. flag The controversy resurfaced a 2022 revelation that ITV’s legal team restricted calling prizes under £101,000 “life-changing,” despite personal beliefs to the contrary.

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