Thai and Japanese firms launch pork JV with $57M investment, targeting $50M in first-year sales.

Thai pork producer Charoen Pokphand Foods and Japan’s NH Foods have launched CPF NH Foods Co Ltd, a joint venture with CPF holding 51% and NH Foods 49%. The 1.8 billion baht investment focuses on CPF’s Chachoengsao facility, combining CPF’s premium pork supply with NH Foods’ technology and product development. The new CP-NH brand will debut in Q2 2026, targeting 1.7–1.8 billion baht in first-year sales, primarily in Thailand, with exports aiming to reach 40% of revenue. Long-term goals include 2.3 billion baht in three years and 3 billion baht in five years. The venture aims to expand processed pork offerings and leverage Japanese expertise to boost regional food manufacturing standards.