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flag Reliance Brands to launch Italian fashion brand MAX&Co. in India with a Mumbai store in early 2026.

flag Reliance Brands has secured a long-term master franchise agreement to launch the Italian fashion brand MAX&Co. flag in India, with its first store set to open in Mumbai in early 2026. flag The brand, part of the Max Mara Fashion Group, will offer contemporary apparel, accessories, and seasonal collaboration collections, emphasizing a mix-and-match, style-over-trends approach. flag The rollout will expand to major metropolitan cities, targeting India’s growing market of fashion-forward women. flag Isha Ambani of Reliance Retail and Maria Giulia Prezioso Maramotti of MAX&Co. flag highlighted the brand’s alignment with evolving Indian tastes and its mission to inspire confident, expressive femininity. flag The launch marks a significant step in Reliance’s strategy to expand its portfolio of global luxury and lifestyle brands.

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