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flag O2 will raise bills by £2.50 monthly for up to 15 million customers starting April 2026, with some plans increasing nearly 30%.

flag O2 is raising monthly bills by £2.50 for up to 15 million customers, effective April 2026, adding £30 annually—40% more than initially disclosed. flag Personal finance expert Martin Lewis criticized the move, calling it a breach of Ofcom’s “pounds and pence” rules requiring clear mid-contract price disclosures. flag The increase disproportionately affects lower-cost plans, with some facing nearly 30% hikes, far exceeding inflation. flag While customers can leave without penalty under new rules, Lewis warns most will stay. flag Alternatives like Sky Mobile, GiffGaff, and VOXI offer cheaper, stable pricing.

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