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flag The 2025 Melbourne Cup’s Birdcage featured lavish sponsor displays amid Australia’s economic struggles.

flag The 2025 Melbourne Cup’s Birdcage enclosure showcased luxury and high-profile sponsorships despite economic challenges facing many Australians. flag Mumm returned with a nautical theme, featuring sailor Jess Watson in a champagne launch. flag Lexus expanded its marquee with multi-level dining by chef Josh Raine, offering wagyu beef and kingfish sashimi. flag Crown’s three-storey structure included a 500-glass champagne tower, caviar, and celebrity hairstyling. flag Tabcorp’s green marquee hosted CEO Gillon McLachlan, with cost claims later clarified. flag Kirin Ichiban introduced a Japanese izakaya with daily tuna deliveries and a secret bar. flag Nine’s marquee on “Millionaires Row” served as a broadcast hub with media personalities. flag The event emphasized exclusivity and opulence.

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