Irish tourism revenue stagnated or declined in summer 2025 due to falling visitor numbers, high costs, and regional disparities, despite some demand from travelers seeking cooler weather.

Irish tourism businesses reported stagnant or declining income in summer 2025, with 43% seeing lower revenue and 20% no change, despite better-than-expected performance compared to early-year forecasts. Hotels and attractions gained from short breaks, but restaurants and B&Bs struggled, with 64% and 52% reporting losses. Regional disparities emerged, with Dublin and the midlands hit hardest. Visitor numbers from North America and Europe fell, particularly from Britain and Germany, while high accommodation prices and rising costs pressured businesses. A growing number of travelers chose Ireland for cooler weather amid southern Europe’s extreme heat. Despite positive feedback from over half of businesses, the outlook remains uncertain, with 44% expecting lower trade and investment plans disrupted by international trade tariffs.