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flag Woolworths' shares fell 9% this year as weak sales and profits worsened despite new discounts and holiday products.

flag Woolworths' share price has dropped over 9% this year amid ongoing struggles, with first-quarter food sales growth of 2.1% falling short of expectations and lagging behind rival Coles. flag Despite CEO Amanda Bardwell’s push to rebuild momentum through aggressive discounting and a new lineup of 650 Christmas products, the strategy has yet to reverse declining market share or improve profitability, as full-year profits fell 17%. flag The struggling Big W store posted a $35 million loss, contrasting with KMart’s $1 billion profit. flag Investors remain skeptical about the company’s ability to sustainably improve performance amid intense competition and rising costs, with pressure mounting ahead of the crucial holiday season.

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