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Over 60% of LUNA's participants, mostly women in Europe and Asia, lacked prior finance education but gained confidence in financial literacy since 2022.
The LUNA Financial Education Initiative reports that over 60% of its participants since 2022, primarily women aged 25 to 45 across Europe and Asia, had no prior finance education.
Motivated by a desire for financial security and understanding economic systems, they gained confidence in interpreting market data and business fundamentals.
The Zurich-based initiative, founded in 2021, emphasizes it provides financial literacy only, not investment advice.
The findings reflect a broader trend of rising financial awareness among women, supported by post-pandemic shifts and recent market changes.
LUNA continues expanding through workshops and self-study tools.
Más del 60% de los participantes de LUNA, en su mayoría mujeres de Europa y Asia, carecían de educación financiera previa, pero adquirieron confianza en la alfabetización financiera desde 2022.