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Chocolate’s popularity in the U.S. endures despite rising costs from climate and tariffs, affecting prices and packaging.
National Chocolate Day on October 28 highlights chocolate’s enduring popularity in America, where 79% of people eat it at least weekly, especially during Halloween.
Milk chocolate leads in preference, with Reese’s Peanut Butter Cups topping Halloween candy rankings.
Despite its cultural significance, the industry faces rising costs due to record cocoa prices near $13,000 per metric ton in late 2024, driven by climate-related harvest failures and new import tariffs.
These pressures have led to higher prices, smaller packages, and ingredient changes across brands.
Yet chocolate remains a staple in homes, cafes, and celebrations, reflecting both its joyous role and the fragile global supply chain behind every bite.
La popularidad del chocolate en los EE.UU. perdura a pesar del aumento de los costos por el clima y los aranceles, que afectan los precios y los envases.