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Cameo sues OpenAI over use of "Cameo" name for AI video feature, claiming brand confusion.
Celebrity video platform Cameo has sued OpenAI in California federal court, alleging trademark infringement over OpenAI’s use of the term “Cameo” for its Sora AI feature that generates videos with AI likenesses of celebrities.
Cameo claims the naming causes consumer confusion and harms its brand, which relies on authentic celebrity messages.
OpenAI disputes the claim, arguing the word “cameo” is generic and not exclusively owned.
The lawsuit, filed after failed negotiations, seeks damages and a ban on the term’s use.
The dispute highlights growing tensions between traditional content platforms and AI companies leveraging digital likenesses.
Cameo demanda a OpenAI por el uso del nombre "Cameo" para la función de video de AI, alegando confusión de marca.