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Uber is sponsoring the 2026 Milano-Cortina Winter Olympics with 5,000 drivers to support transport.
Uber has joined the 2026 Milano-Cortina Winter Olympics and Paralympics as an official rideshare sponsor, deploying 5,000 local drivers to support transportation across northern Italy’s 400-kilometer event zone.
The company will provide dedicated pick-up zones, in-app navigation, and real-time mapping to ease congestion during the Games.
The sponsorship follows Uber’s prior role with the 2028 Los Angeles Olympics.
With 100 days until the February 6 opening, preparations continue despite delays in about 25% of 98 infrastructure projects, including the ice hockey arena and roads.
Security involves nearly 11,000 personnel, and environmental concerns persist over the bobsleigh track’s impact.
A January survey found 62% of Italians proud to host the Games.
Uber está patrocinando los Juegos Olímpicos de Invierno de Milán-Cortina 2026 con 5.000 conductores para apoyar el transporte.