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Ben Cohen says Unilever blocked a Gaza peace ice cream flavor, prompting him to create a solidarity version under his own brand.
Ben & Jerry’s co-founder Ben Cohen says Unilever blocked a new ice cream flavor supporting peace in Gaza, accusing the parent company of undermining the brand’s social mission.
Cohen plans to launch a small-batch, non-commercial Palestine solidarity flavor under his Ben’s Best brand, inspired by watermelon, to raise awareness for rebuilding in the region.
The move follows years of tension over the brand’s activism, including its 2024 call for genocide recognition in Gaza.
Unilever delayed the planned spinoff, citing the federal government shutdown, which halted SEC filings.
Founders welcome the delay, using it to push for greater independence, while critics warn the pause may hurt investor confidence.
Ben Cohen dice que Unilever bloqueó un sabor de helado de paz para Gaza, lo que lo llevó a crear una versión solidaria bajo su propia marca.