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Beautyworld Middle East 2025 opened in Dubai with over 80,000 visitors from 160 countries, showcasing global beauty innovation.
Beautyworld Middle East 2025 opened in Dubai with Sheikha Latifa bint Mohammed bin Rashid Al Maktoum as inaugurator, marking its 29th edition as the most globally attended yet, with over 2,500 exhibitors and 80,000 expected visitors from 160 countries.
The three-day event, hosted at the Dubai World Trade Centre, showcases innovation in beauty, fragrance, skincare, haircare, and wellness across 22 halls.
New features include 'First Editions' highlighting eight emerging brands, a natural fragrance zone with sustainable sourcing, 'Next in Fragrance' with 26 sessions by top perfumers, and expanded 'beautyLIVE by Fresha' aiming for a Guinness World Record in beard shaves.
'Quintessence' returns with double the space and over 100 niche perfume brands.
The fair, organized by Messe Frankfurt Middle East, reinforces Dubai’s role as a global hub for international trade and business collaboration.
Beautyworld Middle East 2025 se inauguró en Dubai con más de 80,000 visitantes de 160 países, mostrando la innovación global en belleza.