Banijay acquires majority stake in Tipico for €3B, forming major European betting firm.

Banijay Group has agreed to acquire a majority stake in Tipico Group for €3 billion, creating a major European sports betting and gaming company. The deal combines Banijay’s Betclic with Tipico’s operations in Germany, Austria, and other markets, including Admiral Austria. Banijay will own 64.9% of the new entity, with Tipico’s founders, CVC, and executives holding the rest. The combined company serves nearly 6.5 million active players and operates over 1,250 betting shops. The transaction supports Banijay’s strategic shift toward Europe, following its exit from the U.S. market. Leadership roles have been restructured, with Nicolas Béraud as chairman of Banijay Gaming, Julien Brun as CEO, Joachim Baca as vice chairman, and Axel Hefer continuing as CEO of Tipico. The deal is expected to boost Banijay’s 2024 pro forma revenue to €6.4 billion and adjusted EBITDA to €1.4 billion.