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flag AI-generated hurricane videos misled social media users in Oct 2025, spreading fear and confusion despite watermarks.

flag As Hurricane Melissa neared Jamaica in late October 2025, AI-generated videos depicting false scenes of storm damage, flooding, and human distress spread rapidly on TikTok, Facebook, and Instagram. flag Despite watermarks from OpenAI’s Sora model, many viewers failed to recognize the content as synthetic, leading to emotional reactions and misinformation. flag Officials, including Information Minister Dana Morris Dixon, urged reliance on verified sources, warning the fakes could undermine emergency preparedness. flag Experts like Hany Farid and Amy McGovern highlighted the growing threat of AI-driven deception during crises, noting that even labeled content often goes unnoticed, increasing public confusion and risk. flag Meta’s policies requiring AI labels appear inconsistently enforced, raising concerns about trust and safety during high-stakes events.

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