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flag AI boosts productivity for many large European, Middle Eastern, and African firms, with strong ROI expectations, though SMEs and public sector lag due to complexity and skills gaps.

flag A new IBM study finds that 66% of enterprises in Europe, the Middle East, and Africa report significant productivity gains from AI, with large companies leading adoption. flag Key benefits include improved efficiency, better decision-making, and automation in software development, customer service, and procurement. flag Many leaders expect ROI within a year, and 92% anticipate measurable returns from AI agents within two years. flag Despite progress, SMEs and public sector organizations lag, hindered by IT complexity, limited upskilling, and difficulty measuring impact. flag Experts stress the need for inclusive training, transparent systems, and strategic alignment to unlock broader benefits.

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