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flag Reform UK MP Sarah Pochin apologized for racist remarks about TV ad diversity, blaming DEI efforts and 'woke liberati.'

flag Reform UK MP Sarah Pochin apologized for saying it “drives me mad” to see TV ads featuring many Black and Asian people, calling her remarks poorly phrased and clarifying she meant to highlight what she sees as an imbalance in media representation, not promote racial division. flag She blamed the advertising industry’s focus on diversity, equity, and inclusion for misrepresenting British society, particularly outside London, and cited the “woke liberati” as influencing the trend. flag Labour leaders condemned her comments as unacceptable and called on Reform UK leader Nigel Farage to distance the party, sparking broader debate over race, representation, and language in public discourse.

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