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flag Jikayi Village in China wins global tourism award for blending eco-conservation, culture, and tourism, boosting income and visitor numbers.

flag Jikayi Village in Sichuan Province, China, has been named the "World's Best Village for Tourism" for its sustainable model combining ecological conservation, cultural preservation, and tourism. flag Located near the Giant Panda Habitat World Heritage Site, the village attracted over 330,000 visitors from January to September 2025, generating 364 million RMB in revenue. flag With over 90% of its 92 households involved in tourism, residents operate guesthouses, stream content, and share traditions like black pottery and folk singing. flag Seasonal activities extend tourism year-round, boosting winter visitor numbers to 22% and maintaining high bed-and-breakfast occupancy. flag Per capita income reached 34,000 RMB in 2024, highlighting how protecting nature and culture can drive economic growth.

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