JD Williams' new autumn/winter 2025 campaign, starring Gok Wan, targets women 40–60 with inclusive, bold fashion and a 20% discount.

JD Williams launched its "We See You" Autumn/Winter 2025 campaign with TV stylist Gok Wan, targeting women aged 40 to 60 who feel overlooked due to age. The collection, available in sizes 8 to 32, features bold prints, luxe fabrics, and versatile styles promoting confidence. Gok Wan advocates for self-expression through choices like double denim with feminine cuts, tonal dressing, and faux leather trousers, emphasizing comfort and boldness. A 20% discount on all fashion and homeware is available with code TREAT.