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Western North Carolina tourism rebounds to record levels post-Hurricane Helene, boosted by reopened parks, good weather, and strong visitor demand.
Tourism in western North Carolina has hit its highest levels since Hurricane Helene, with visitor numbers surpassing 2024 and marking the strongest peak season since the 2023 storm, driven by favorable weather, reopened areas like the Blue Ridge Parkway, and growing traveler confidence.
Despite ongoing road closures, economic recovery is underway, with local businesses reporting about 20% higher sales and a $12.4 million investment in Buncombe County tourism projects.
Fall foliage is in full display, with peak colors expected late October, drawing visitors to scenic byways, orchards, and farmers markets, while frost and freeze warnings signal cooler temperatures across the region.
El turismo de Carolina del Norte occidental se recupera a niveles récord después del huracán Helene, impulsado por los parques reabiertos, el buen tiempo y la fuerte demanda de visitantes.