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Piyush Pandey, iconic Indian ad pioneer and Ogilvy’s former Global Chief Creative Officer, died October 23, 2025, at 70 from an infection.
Piyush Pandey, a transformative figure in Indian advertising and former Global Chief Creative Officer at Ogilvy, died on October 23, 2025, at age 70 following an infection.
Known for replacing Western advertising norms with authentic Indian humor, language, and culture, he led Ogilvy India for decades, helping it win 12 consecutive top agency rankings and global accolades including the Cannes Lions’ Lion of St. Mark.
His iconic campaigns for brands like Fevicol, Cadbury, and Asian Paints became cultural touchstones, while his work on public service messages and political slogans left a lasting national impact.
A Padma Shri recipient and industry legend, Pandey inspired generations with his storytelling, humility, and commitment to local truth.
Piyush Pandey, icónico pionero publicitario indio y ex director creativo global de Ogilvy, murió el 23 de octubre de 2025, a los 70 años por una infección.