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flag Nike launches Project Amplify, a motorized shoe system that reduces walking and running effort, aiding endurance and accessibility.

flag Nike has unveiled Project Amplify, a battery-powered footwear system developed with robotics firm Dephy, designed to assist walking and running by reducing effort through a motorized calf cuff and carbon-fiber shoe. flag The system, likened to an e-bike for the feet, aims to help users run faster and farther—potentially improving a 12-minute mile to 10 minutes—without replacing natural movement. flag Over 400 athletes tested prototypes, logging over 2.4 million steps. flag The technology, still in development, is not for competitive racing but for everyday mobility, with potential benefits for accessibility and endurance. flag A consumer launch is expected in the coming years, while Nike’s new neuroscience-inspired footwear line debuts in January 2026.

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