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flag Gold prices surged 50% in 2025, pushing wedding jewelry costs up and boosting gold rentals in China.

flag Gold prices rose over 50% in 2025, hitting $4,084 per ounce by October 24, driving up costs for gold jewelry—especially wedding sets—by up to 27,000 yuan compared to gold bars. flag This has led many young Chinese couples to opt for gold rental services as a cost-saving alternative. flag Jewelry brands are responding with trade-in programs and discounts of up to 150 yuan per gram, prompting consumers to compare deals across cities. flag While gold rentals are legal if transparent, regulators and experts warn of volatility, scams, and unclear terms, urging consumers to verify merchants, inspect items, and understand refund policies before renting.

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