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flag Apple may remove App Tracking Transparency in Europe amid EU regulatory pressure over alleged anti-competitive practices.

flag Apple may disable its App Tracking Transparency feature in Europe due to regulatory pressure from Germany, France, and Italy, which argue it gives Apple an unfair advantage by enforcing strict privacy rules on third-party apps while allowing looser standards for its own services. flag France has already fined Apple over the system, and Germany’s antitrust authority has raised concerns about anti-competitive behavior. flag Apple claims it faces intense lobbying from ad industry groups seeking to weaken ATT, warning that removing it would harm user privacy and create an uneven playing field.

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