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flag Post Malone launches his Austin Post Apparel brand online with a durable, Western-inspired collection on October 23, 2025.

flag Post Malone has announced that his Austin Post Apparel brand will launch its inaugural online collection, “The Permanent Collection,” on October 23, 2025. flag The line includes durable denim, fleece, shirting, outerwear, and accessories with a modern Western style, emphasizing long-lasting quality and everyday functionality. flag Designed with integrity and balance, the collection reflects his country music roots and is intended to be worn frequently. flag Behind-the-scenes footage shows Post Malone’s direct involvement in the design process. flag While it’s unclear if pieces from his Paris runway show or New York pop-up are included, the drop marks the brand’s official online debut.

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