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flag A new AI travel system aims to revolutionize tourism by boosting efficiency, sustainability, and personalization across the $10.9 trillion industry.

flag A new AI-driven tourism framework called Agentic Tourism, introduced by TOURISE, Globant, and Kearney, aims to transform travel through autonomous, human-centered AI agents that enhance experiences, operations, sustainability, wellbeing, and economic growth. flag Released ahead of the TOURISE Summit in Riyadh, the model uses five agent types to improve efficiency, reduce wait times, and support local economies, addressing the $10.9 trillion global tourism industry’s need for coordinated AI adoption. flag With the AI travel market expected to grow from $3.4 billion to $13.9 billion by 2030 and personalized AI services expanding rapidly, the report emphasizes responsible implementation. flag Meanwhile, VisitBritain is using AI-powered data platforms to replace outdated systems, enabling faster, predictive insights for tourism strategy.

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