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flag Maine's summer tourism dropped 6% in 2025 due to higher costs and shifting trends, despite high visitor satisfaction.

flag Maine saw a 6% drop in summer tourism from May to August 2025 compared to 2024, with about 7.8 million visitors, following a 9% decline the previous year. flag Higher travel costs, inflation, and shifting vacation trends contributed to the decrease, especially in coastal areas. flag Tourism from Canada fell to 4% from 7%, possibly due to political rhetoric. flag Despite fewer visitors, satisfaction remains high—97% would recommend Maine, and 94% plan to return, with average stays lengthening. flag Officials continue promoting the state through marketing and infrastructure investments.

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