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Maine's summer tourism dropped 6% in 2025 due to higher costs and shifting trends, despite high visitor satisfaction.
Maine saw a 6% drop in summer tourism from May to August 2025 compared to 2024, with about 7.8 million visitors, following a 9% decline the previous year.
Higher travel costs, inflation, and shifting vacation trends contributed to the decrease, especially in coastal areas.
Tourism from Canada fell to 4% from 7%, possibly due to political rhetoric.
Despite fewer visitors, satisfaction remains high—97% would recommend Maine, and 94% plan to return, with average stays lengthening.
Officials continue promoting the state through marketing and infrastructure investments.
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El turismo de verano de Maine cayó un 6% en 2025 debido a mayores costos y tendencias cambiantes, a pesar de la alta satisfacción de los visitantes.