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flag Lab-grown diamond demand is falling due to oversupply, driving price drops and a comeback for natural diamonds.

flag Lab-grown diamonds are losing popularity due to oversupply from China and India, causing prices to plummet by up to 96% since 2018 and weakening consumer confidence. flag This decline has shifted buyer preference back toward natural diamonds, prompting industry efforts like the Luanda Accord—a global marketing initiative by major diamond-producing nations to boost demand for natural stones through shared funding.

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