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Investor Kevin O'Leary promotes AI extras in film, sparking industry backlash ahead of 'Marty Supreme' release.
Kevin O'Leary, a Shark Tank investor and actor in the upcoming film Marty Supreme, has advocated for using AI-generated extras in filmmaking, claiming it could cut production costs significantly by replacing human background actors.
Speaking on The Hill's World of Travel podcast, he cited the AI character Tilly Norwood, introduced in 2025, as a realistic alternative for non-central roles.
His comments come amid industry backlash, with SAG-AFTRA condemning AI performers for threatening jobs and devaluing human artistry.
The film, starring Timothée Chalamet and Gwyneth Paltrow, is set for a Christmas Day release.
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El inversionista Kevin O'Leary promueve a los extras de IA en la película, provocando una reacción en la industria antes del lanzamiento de 'Marty Supreme'.